A full-day commercial shoot for a fast-growing food brand — packshots, lifestyle imagery, and a social content suite covering six product lines, delivered in one session and turned around in four days.
KetoKeto are a food brand selling high-fat, low-carb snacks and meal replacements — a category that's grown significantly in the UK over the past five years, which means the visual competition has grown with it. When they came to us they had packaging they were proud of and a product they believed in, but photography that wasn't keeping pace with either. The imagery they were using on their website and Amazon listings was inconsistent, lit too harshly, and styled in a way that made their products look clinical rather than appealing.
The brief was to produce a complete new visual library in a single shoot day: clean packshots for Amazon, retailer submissions, and website PDPs; lifestyle images for the website homepage, about page, and email marketing; and a social content suite — square and vertical formats — ready to post directly to Instagram and TikTok without additional editing.
Product photography shoots live or dies in pre-production. With six product lines, three styling directions, and a hard stop at the end of a single shoot day, we couldn't afford to make decisions in the room that should have been made beforehand.
Maria ran a pre-production call with KetoKeto's marketing lead to lock the visual direction: warm, natural, and food-first — referencing the Ottolenghi cookbook aesthetic rather than the clean white infinity curve that dominates the food supplement market. The rationale was positioning: KetoKeto's customers are people who cook and eat thoughtfully, not people buying protein powder. The photography needed to reflect that.
We produced a shot list covering every SKU across three setups: standalone packshot (white background, shadowless, for retailer compliance), styled flat lay (product with contextual props — ingredients, textures, surfaces), and in-context lifestyle (product placed within a food preparation or eating scene). For each setup we specified the surface, props, and lighting direction, so the day could run to a schedule rather than a mood.
The packshots ran first — highest priority, most technically demanding, most important to get right before creative energy flags. Jamie shot against a controlled white background with diffused softbox lighting positioned to eliminate the harsh shadows that had plagued the existing library. Every SKU was shot from front, three-quarter, and top — giving the client compliance-ready images and options for e-commerce cropping.
The styled flat lays took up most of the middle of the day. We worked with a curated selection of props: linen napkins, wooden boards, seasonal ingredients relevant to each product's flavour profile. The brief was always to let the product lead — props exist to provide context and warmth, not to compete. The lighting for these was moved to a large window for natural fill, with reflectors to control shadow depth.
The final two hours were lifestyle frames: hands reaching for products, products in kitchen scenes, the visual shorthand for "this fits into a considered, healthy life." These are the frames that work best on social and in editorial — they sell the idea as much as the product.
Post-production was completed in four working days. The packshots were fully retouched to remove dust, label wrinkles, and surface imperfections — standard for e-commerce use where images are viewed at large scale and compared side by side. The lifestyle and flat lay images were colour-graded to a consistent warm, clean treatment across all six product lines.
The social content suite was delivered separately: 18 square-format crops and 18 vertical crops (9:16 for Stories and Reels), each sized and exported ready for direct upload. No additional editing required from the client's team. KetoKeto's content calendar for the following six weeks was loaded from the delivery day.
The new imagery went live on the KetoKeto website and Amazon listings within a week of delivery. They reported a double-digit uplift in Amazon conversion rate on the product lines with the new packshots in the first four weeks — and the lifestyle imagery became the basis for a content series that ran across Instagram and TikTok through the following quarter.
Investing in photography for a food brand isn't a nice-to-have. In a market where customers make purchase decisions in under three seconds based on how something looks, it's the thing that makes everything else work.
"We'd been putting off a proper shoot because we thought it would take days of our time and weeks of waiting. Whitecliff made it completely painless — and the images are unrecognisable from what we had before." Founder, KetoKeto
One shoot day, a full library. We handle everything from shot list to final delivery.
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