A full brand photography suite for a B2B technology company during their rebrand. Team portraits, product imagery, and environmental lifestyle shots — all in a single two-day shoot.
Kova Tech were midway through a full brand refresh — new name, new visual identity, new website — when they came to us needing imagery to match. Their existing photo library was a mix of stock and low-quality iPhone shots from team days out; none of it communicated the calibre of work the business was actually doing. They needed photography that looked like a serious B2B technology company: confident, modern, and human enough to stand out from the corporate sea of blue gradients and handshake stock photos that dominate the sector.
The brief asked for three things: portraits of the leadership team that felt genuine rather than posed; environmental shots of the team at work that could anchor the website's about page and careers section; and a set of detail/product images — devices, interfaces, the physical texture of the workspace — for use across the new brand system and in press.
Good commercial photography starts well before the shoot day. Maria ran a pre-production session with Kova's brand lead and marketing manager to align on the visual direction: reviewing references, agreeing on the treatment (natural light where possible, minimal props, warm but not casual), and building a detailed shot list that mapped each image to its intended use across the website, LinkedIn, and press releases.
We scouted three environments within their Shoreditch office: the open-plan workspace for team shots, a glass-walled meeting room for leadership portraits (controlled light, clean backdrop without being sterile), and a rooftop terrace for a set of more relaxed lifestyle frames. Each environment was reviewed against the shot list before day one to make sure we weren't losing time on the day working out what to do next.
The shot list covered 28 distinct setups across the two days — enough variety to populate a full website, a full LinkedIn presence, and a press pack, without the team needing to sit for multiple sessions across different months.
Day one was portraits. Jamie shot the leadership team — seven people — with a combination of environmental portraits in the meeting room and more candid frames in the workspace. The brief was approachability: these needed to work as LinkedIn profile images but also as editorial portraits on an about page, so they needed to have personality rather than just competence. We achieved this by keeping the energy on set relaxed, shooting longer than needed on each person, and catching the frames that happen around the formal setup rather than just in it.
Day two was environmental and detail work. Team members working at desks, reviewing screens together, moving through the space — all directed to look natural rather than staged, which requires more direction, not less. We finished the day with the detail frames: close-ups of keyboards, screens showing interface work (approved by the client, with sensitive information masked), the texture of the workspace. These tend to be the images that get used most — the ones that work at banner scale and as background textures — so we shot them with that flexibility in mind.
Post-production was completed in five working days. All 180+ final images were delivered retouched and colour-graded to a consistent treatment across the full set — important for a brand refresh where the photography needs to feel like a single coherent visual system rather than a collection of individual shots. Each image was delivered in three sizes: full resolution for print and large-format digital use; web-optimised for direct upload to the site; and square-cropped for social media.
We also produced a curated selection of 30 hero images — the strongest frames across all three environments — flagged for priority use on the website homepage, the about page, and the careers section. Kova's design team were able to start building the new site immediately on delivery, without needing to spend time doing their own curation.
The photography went live with the rebrand three weeks after the shoot. Kova's team reported a measurable increase in LinkedIn engagement on posts using the new imagery compared to their previous stock photo library — and their head of talent cited the careers-page photography specifically as a factor in improving the quality of inbound applications in the quarter following launch.
Photography shapes how a business is perceived before a single word is read. Kova understood that, which is why they built it into their rebrand rather than treating it as an afterthought. The images we made together gave their new brand identity something to stand on.
"The difference between our old library and what Whitecliff produced is extraordinary. We looked like a completely different company — the right company." Daniel K., Kova Tech
We bring a full pre-production process and editorial instincts to every commercial shoot.
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